The Importance of a Business Website in 12 Simple Steps -2021
Dear readers, we are glad to have you on our blog “Why website is important for a business” as your drive to read hot topics keeps us indulge in solving your queries.
Rundown of Doubts
Last week while having my favorite, classic coffee in my office cabin, I just realized how important it is for any business to endure a website.
We all know that having your business’s website or social presence is very important in today’s time. It can create a massive impact on your brand and also shifts the momentum towards your dignified goal.
But you don’t believe, what we’ve found that 44% to 51% of small businesses do not have a website. I am tight-lipped after finding these particular statistics. They should apprehend that buyers feel confident after visiting a brand’s website.
Earlier, there are a variety of articles and blogs written on google about how to create business websites, why a website is important, or how to start a business website?
You might be scratching your head and thinking, what will we find new in this article? So relax and have your Netflix season opened in front of you while reading this article.
We will make it hell easier for you by letting you know why your business must be on google or why you have a website for your brand in 12 simple steps.
LaGrasigns have served numerous companies to build their digital presence. Most organizations feel hesitant to get online as they are not tech-savvy enough or at times, concerned about the price.
Show courtesy to the internet magic that you’ve found the best article versus your fear of not having a business website.
Get your customized website with a rich design at a fair price
Here Are the 12 Best Steps to Find Why Website Is Important for a Business?
1. Showcasing Brand
A great business website with the best user interface can float rainbows of your brand’s success. If there would be an explicit indication, what your business is all about, who you are, and why customers buy from you, a website can perform miracles for your brand.
You can also subdue your competitors by providing a rich user experience through the website. But except for a quality website, you will not be recognized in the search for the best business globally.
2. Impressive Lead Conversion
Creating a website or having a mindful social presence on search engines certainly leads you towards impressive lead conversion. Your product page allows the customers to find you in real-time, exactly knows where to contact you, and become fully aware of all relevant info you provided on your site.
It will surely release the chance of boosting sales and visibility of your brand. Even though websites may seem costly, but they fetch positive ROI when used rightly.
3. Updates and Promotions
You can serve your customers 24/7 if you have your company website. Since your perpetual occurrence on the internet lets you post updates and announcements for your customers. You can engage your buyers through regular updates and also increase the chance to create a pool of upselling.
4. Strong Credibility
One of the core reasons you must have your website is to raise your brand’s credibility. It will excel the chances of great selling of your products.
Of course, manifold websites are offering the same services as yours but you can beat them through fantastic web design and a clear interface to interact with your customers.
Your business may sound sluggish if you do not have any presence on Google. A website is an opportunity to earn a great impression and show people that you’re a serious business.
5. Customer Ease
What if you only tell people about the physical location of your brand store or people can only find you at one stop? Will your customer feel jubilant if they have a query or want to have more luxury while visiting your store?
This way-out will only leave your buyers in trouble if you don’t allow them to have a website sense. It’s impossible for the buyers to feel the same comfort while visiting your store if they had any bad trip against your service.
To provide a sense of comfort to the customer it’s important to have your website with the best level of client support.
6. Sounds Professional
Keep it simple, we don’t force you to rush the deep horses. The presence of a website can define you as a relevant and professional enterprise. The customers don’t even consider you a legitimate business if you are obscure on Google SERPs.
If I need to buy material from a renowned shop in a market but they don’t have a professional set up on the internet, eventually I feel reluctant and will move on to the next one. It gives me the idea that the company is not letting itself be the expert in its field by not having a digital display.
I guess a handful of people think in other way, but probably 80% of users feel disgusted about the companies that don’t have websites.
7. Target the Mass Audience
It is imperative in the present day scenario to reach as many customers as you can. But how can you live up to your potential grace? Surely not by targeting customers on a single social platform. In this regard, you must have your social presence on various digital floors or should have at least a website for your brand.
Have you ever given any thought to what a customized website can bring forth to you? E.g., if you post a product on your website and optimize it so a massive audience can share it to their profiles. You can then deliver your service to as many customers as you want through the genuine use of a pro website.
8. Product/Service Insight
A personalized website can offer a broad insight into your products or services. As you can see in the image below, Reebok is a popular brand for every person worldwide.
We’ve linked a Reebok website into our content to let you see how they have enabled users to view complete information about their products anywhere from their webpage.
This specific feature can accede customers to search as per their intent and find out the desired information such as product reviews, company bio, contact info, or location on a single webpage.
9. Build Relationship
Your customers can become loyal to your brand and build a solid relationship with you by the comfort of a website. If you have displayed correct contact info, helpful products, and competent service then the buyer will remain an admirer of your brand.
The relationship with your customers hangs on the quality and persona of your web’s features, design, and backend support. If a buyer sticks around while visiting the site, then you can subjugate them with ease.
10. Low-Cost Advantage
If you have a website or a digital store at your name, you can certainly save big dollars against your business marketing. On average a standard website will cost you between $5,000 and $15,000. But the more hot-shot you want to be, the higher the cost will be.
So it’s a blessing opportunity to take extreme advantage of the situation and let LaGrasigns build a pro website for you at a fair price. The only add-ons will be the charges for web-hosting, which is very inexpensive.
An integrated website chases the Facebook Ads in terms of cost per 1,000 impressions. Your website will be powerful than Facebook Ads as it provides a direct in-touch experience to the users. And you do not have to post content all day as you do for social Ads, letting you free from the hefty amount you’re going to spend each time.
If you want to learn extra tactics to acquire more leads from your website, reach out to our customer support panel on https://lagrasigns.com/.
11. Influence Customers By Testimonials
You can win laurels by posting some of your best reviews and/or testimonials on your website to establish social proof. You can achieve these remarks through the comfort buyer endures on your website, like the one posted on our website page.
If your business has been shown up in any newspaper or popular blogs, you should be featuring those as Stormcrow Manor- the brand has done below:
Posting your best reviews on your website serves the other trivial purpose as the buyers feel more confident in buying from you. Your website will seem like a living archive of client appreciation even if third-party review sites close at some point in the future.
12. Google Business Edge
Here’s a deliberate gain of why you should have a business website because you can embed it to the Google My-Business account to get easily accessible.
The local visitors will find you with comfort and, it will boost up your reputation as a real business. It doesn’t take too long for the people to hire your services in their locality.
This is really awesome if you host events, as it might attract people in the surroundings, increasing the chance of marketing your business. Have a preview of “Google My Business” in the image below:
Relative Facts & Figures
- Fact No.1: It takes about 0.05 secs for users to set an opinion about your website, whether they’ll stay or leave.
- Fact No.2: As per Google, 61% of users are unlikely to return to a site on mobile if they had a poor loading experience.
- Fact No.3: 88% of consumers who search business sites call within 24 hours
- Fact No.4: 57% of users won’t value a business with a crappy designed website on mobile.
- Fact No.5: According to Google, 39% of people will revert if images take too long to load.
- Fact No.6: Once landed on a site’s homepage, 86% of visitors seek that brand’s products/services
- Fact No.7: As per Google Stats, 54.8% of users favor visiting websites on their mobile devices.
Need a Website for Your Business? LaGrasigns Can Help
If you lack an elegant and customized website for your business, I would highly encourage you to make one. If you’re tech-savvy, designing your own can be a very fair option. It can be an amazing and rewarding experience for you.
But if you’re not skillful enough, then LaGrasigns can build you a customized website that will suit your business fantasies.
You’ll serve with the great perks of a functional website that is well optimized to rank higher in search engines and get you seen by your customers. We design a website by considering your high ROI and the best chance to pull lead conversions.
It will be your best business asset online. Learn more about our top-class web services or contact us to get your first website done.
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What Is AI’s Customer Recommendation System?
In these digital times many brands suggesting in-the-moment recommendations which are blended with artificial intelligence to look into the user’s interactions and find visibly decent products that will urge any individual buyer.
With the inclusion of AI, recommendation engines can make fast and to-the-point recommendations that are proportional to customer’s needs and preferences. Besides, online searching is also improving due to AI smart fusion since it makes recommendations allied to the people’s visual preferences instead of product types.
Artificial intelligence consulting engines are now the pain point for every business around the world. It is surely the remarkable alternative of search fields since they take you to the most preferred item or content you may like and may not find in another way.
That’s why sites like Amazon, Facebook, or YouTube are the well-wisher of the recommendation engines as they can lead you to a luxurious customer experience.
Let’s dive into the working mechanics of these super-smart recommendation systems and see how they acquire data and show recommendations.
How does a Recommendation Engine Work?
Shopping is one of the die-heart experiences for customers worldwide.
Remember, for a spell we used to consult with our friends about the purchasing of a product. Hence it’s the essence of people to buy things recommended by our buddies, whom we feel trusted with.
Digital times might be inspired by this ancient habit. Therefore, many of the online shopping sites you visit today, indulge with some kind of recommendation engine.
With the help of algorithms and data, recommendation engines offer the most relevant products to a specific user. It’s like an automated shop assistant. If you ask one thing, it also suggests another one that you may be interested in.
Machine Learning & Recommendation System
Algorithms are the key source to provide service or product recommendations to the customers. They can even manifest the most accurate predicting process for the search engines.
The algorithms alter themselves due to the data acquired from recommendation systems. The machine learning algorithms are normally split into two main categories; collaborative and content-based filtering.
Content-based filtering recommends the product with similar attributes and collaborative methods include the items which are similar from customers’ interactions.
With the thunderstorm of visitors on the internet, it has become the need of the day for businesses to adopt machine learning algorithms that predict the intent of the customers while searching for their featured item.
Recommendation Systems “Four” Phases
Standard recommender system processes data through these four phases:
· Collection of Data
Data collected by recommendation systems can be either explicit like data fed by customers (reviews or comments) or implicit like the page views, purchase history and cart events.
Collecting behavioral data is not complex, since it can be obtained by the user’s activities once they logged into your site. The recommender engine becomes smarter as it imbibes more data and the recommendations get more relevant as well, urging users to click and buy.
· Storing of Data
It all depends upon you what type of database you want to use to create recommendations, such as NoSQL database, a standard SQL database, or some kind of object storage. A scalable and organized database squeezes the required tasks to minimal and targets the recommendation itself.
· Analyzing Data
The customer recommender system analyzes data then suggests items with mutual user engagement by filtering it with different analysis trends like real-time analysis, batch analysis, or near-real-time analysis.
· Filtering Data
The last phase is filtering the data to give smart recommendations to the users. To implement this method, you must choose an algorithm that matches the engine you use. Consider some of the filtering methods:
It revolves around the specific shopper. The algorithms catch the actions like page visits, time spent, products clicked on, and more. The system is developed relied on the description of the products the user prefers.
Cluster analysis includes the grouping of objects in a way that objects in one group are more similar to the objects in other groups. An example would be recognizing and grouping customers with mutual booking activities on a travel portal, as shown in the following figure. In this sense, recommended pieces fit each other despite what other people have seen or liked.
It allows the users to create product attributes and predict the recent tastes and preferences of the customers. The spirit of collaborative filtering is for instance; two users who have enjoyed the same service before will pick the one in the future.
Amazon’s Recommendation System
Amazon is a tech goliath that is super smart in creating headlines within the industry. It has become the world’s largest retail market leveraging customers with almost everything they desire.
Its algorithms and innovation have pulled Amazon to the formidable height of success.
Unprecedented Algorithms of Amazon
The hilarious Amazon’s success follows the trailblazing recommendation system. The company recorded a 29% sales increase to $12.83b during its second fiscal quarter, up from $9.9b during the same period last year. A lot of that growth was conditioned to the way Amazon has integrated recommendations into nearly the whole of the purchasing process…”.
Amazon’s collaborative filtering is the core of product recommendations online. It’s “collaborative” because it predicts a mutual customer’s preferences on each item.
As per item-to-item collaborative filtering, the recommendation algorithms would review the user’s recent purchases and suggest a list of related items against each purchase. These suggested items are usually the recommendations by Amazon’s algorithms to the visitors.
Amazon’s Multiple Ways to Recommend Products
Amazon.com caters more than 35% of its revenue by its amazing recommendation engine strategy:
1. On-Site Recommendations
“RECOMMENDED FOR YOU, JUDAH”
Click on the “Your Recommendations” link on Amazon.com and see a page full of products recommended only for you. The site also recommends a different category of products you’ve been browsing, to trick out products in front of you that you’re likely to click, shop, or buy.
2. FREQUENTLY BOUGHT TOGETHER
This recommendation is to increase the average order value of Amazon. Thus, it aims to up-sell and cross-sell customers by showing suggestions based on the products in their shopping cart or down the line products they’re only glancing at on-site.
3. BEST-SELLING PRODUCT
Amazon.com recommends top-selling items for shoppers seeking the new and latest products. ‘Best-selling’ category adds on a social proof element to the recommendation, that ‘other people bought it and so should you.
Bestsellers from a specific category help a user find hot products and buy from new sellers they may never have experienced before, which unfolds a whole new field of up-sell and cross-sell opportunities.
Netflix Recommendation System
Netflix Recommendation Engine (NRE) filters over 3,000 titles at a single shot using 1,300 recommendation clusters depends on user preferences.
It is a subscription-based model that offers customized recommendations, to help users find their favorite shows and movies. To enable this, Netflix has created an exclusive, complex recommender system. These are the following attributes of Netflix’s recommendation system:
Super Smart Netflix Algorithms
Netflix recommends titles for almost every user on their platform. If you use Netflix, you may have seen they have really precise genres: Romantic Dramas Where the Main Character is Bald.
It is so damn reliable that 80% of Netflix viewer activity is under the heel of personalized recommendations.
It’s surprising that how do they come up with those genres? And provide recommendations to their 100 million-plus subscribers who have already perceived recommendations from almost every platform they use?
Machine learning, algorithms, and creativity. These are three magic skills that let Netflix users smash preconceived ideas and get the content, they might not have initially thought of watching.
Types of Algorithms Netflix Use
Netflix uses a variety of algorithms for multiple reasons to provide an exhilarating experience to the users, catch sight of:
Personalized Video Ranking (PVR) — This algorithm is for general-purpose, which usually filters down the list by some criteria (let’s say Savage TV Programs, US TV shows, Fantasy, etc.), combined with side features plus user features and popularity.
Continue Watching Algorithm— It insists on programs that have consumed by the user but remain incomplete, typically:
- Episodic content (e.g. drama or web series)
- Non-episodic content (e.g. half-watched movies, episode-less series like Black Mirror)
The algorithm adds up the probability of the user continue watching with other context-aware signals (e.g. time elapsed in watching, point of desertion, gadget watched on, etc).
Trending Now Algorithm— This captures secular trends which Netflix assumes to be strong predictors. These short-lived trends can range from a few minutes to days. These trends are usually:
- Seasonal stories or trends which also repeat themselves (e.g. Solidarity’s day leads to an uptick in Patriotism videos being watched)
- Solo, short-lived events (e.g. Coronavirus or other furious events, leading to a temporary interest in documentaries about them)
- Recommendation engines at this digital time bring about unreal success for any online business. But, relevant recommendations in real-time require robust abilities to correlate not just the services but also customers, logistics, inventory, and social data.
- All in all, customer recommender systems should be seen as a stalwart for any e-commerce business, and speedy future developments within the industry.
- In our opinion, AI’s customer recommender systems are a proven strength especially for marketing and advertising of products. It flourishes customer experience and can turn your brand into a worthy one. Get the smart and innovative marketing services for your business with LaGrasigns evolving strategies anytime, anywhere around the world.