Author: Shaheryar

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What Is AI’s Customer Recommendation System?

In these digital times many brands suggesting in-the-moment recommendations which are blended with artificial intelligence to look into the user’s interactions and find visibly decent products that will urge any individual buyer.

With the inclusion of AI, recommendation engines can make fast and to-the-point recommendations that are proportional to customer’s needs and preferences. Besides, online searching is also improving due to AI smart fusion since it makes recommendations allied to the people’s visual preferences instead of product types.

Artificial intelligence consulting engines are now the pain point for every business around the world. It is surely the remarkable alternative of search fields since they take you to the most preferred item or content you may like and may not find in another way.

That’s why sites like Amazon, Facebook, or YouTube are the well-wisher of the recommendation engines as they can lead you to a luxurious customer experience.

Let’s dive into the working mechanics of these super-smart recommendation systems and see how they acquire data and show recommendations.

How does a Recommendation Engine Work?

Shopping is one of the die-heart experiences for customers worldwide.

Remember, for a spell we used to consult with our friends about the purchasing of a product. Hence it’s the essence of people to buy things recommended by our buddies, whom we feel trusted with.

Digital times might be inspired by this ancient habit. Therefore, many of the online shopping sites you visit today, indulge with some kind of recommendation engine.

With the help of algorithms and data, recommendation engines offer the most relevant products to a specific user. It’s like an automated shop assistant. If you ask one thing, it also suggests another one that you may be interested in.

Machine Learning & Recommendation System

Algorithms are the key source to provide service or product recommendations to the customers. They can even manifest the most accurate predicting process for the search engines.

The algorithms alter themselves due to the data acquired from recommendation systems. The machine learning algorithms are normally split into two main categories; collaborative and content-based filtering.

Content-based filtering recommends the product with similar attributes and collaborative methods include the items which are similar from customers’ interactions.

With the thunderstorm of visitors on the internet, it has become the need of the day for businesses to adopt machine learning algorithms that predict the intent of the customers while searching for their featured item.

Recommendation Systems “Four” Phases

Standard recommender system processes data through these four phases: 

·  Collection of Data

Data collected by recommendation systems can be either explicit like data fed by customers (reviews or comments) or implicit like the page views, purchase history and cart events.

Collecting behavioral data is not complex, since it can be obtained by the user’s activities once they logged into your site. The recommender engine becomes smarter as it imbibes more data and the recommendations get more relevant as well, urging users to click and buy.

·  Storing of Data

It all depends upon you what type of database you want to use to create recommendations, such as NoSQL database, a standard SQL database, or some kind of object storage. A scalable and organized database squeezes the required tasks to minimal and targets the recommendation itself.

·  Analyzing Data

The customer recommender system analyzes data then suggests items with mutual user engagement by filtering it with different analysis trends like real-time analysis, batch analysis, or near-real-time analysis.

·  Filtering Data

The last phase is filtering the data to give smart recommendations to the users. To implement this method, you must choose an algorithm that matches the engine you use. Consider some of the filtering methods:

Content-based Filtering

It revolves around the specific shopper. The algorithms catch the actions like page visits, time spent, products clicked on, and more. The system is developed relied on the description of the products the user prefers.

Cluster

Cluster analysis includes the grouping of objects in a way that objects in one group are more similar to the objects in other groups. An example would be recognizing and grouping customers with mutual booking activities on a travel portal, as shown in the following figure. In this sense, recommended pieces fit each other despite what other people have seen or liked.

Collaborative Filtering

It allows the users to create product attributes and predict the recent tastes and preferences of the customers. The spirit of collaborative filtering is for instance; two users who have enjoyed the same service before will pick the one in the future.

Amazon’s Recommendation System

Amazon is a tech goliath that is super smart in creating headlines within the industry. It has become the world’s largest retail market leveraging customers with almost everything they desire.

Its algorithms and innovation have pulled Amazon to the formidable height of success.

Unprecedented Algorithms of Amazon

The hilarious Amazon’s success follows the trailblazing recommendation system. The company recorded a 29% sales increase to $12.83b during its second fiscal quarter, up from $9.9b during the same period last year. A lot of that growth was conditioned to the way Amazon has integrated recommendations into nearly the whole of the purchasing process…”.

Amazon’s collaborative filtering is the core of product recommendations online. It’s “collaborative” because it predicts a mutual customer’s preferences on each item.

As per item-to-item collaborative filtering, the recommendation algorithms would review the user’s recent purchases and suggest a list of related items against each purchase. These suggested items are usually the recommendations by Amazon’s algorithms to the visitors.

Amazon’s Multiple Ways to Recommend Products

Amazon.com caters more than 35% of its revenue by its amazing recommendation engine strategy:

1. On-Site Recommendations

“RECOMMENDED FOR YOU, JUDAH”

Click on the “Your Recommendations” link on Amazon.com and see a page full of products recommended only for you. The site also recommends a different category of products you’ve been browsing, to trick out products in front of you that you’re likely to click, shop, or buy.

2. FREQUENTLY BOUGHT TOGETHER

This recommendation is to increase the average order value of Amazon. Thus, it aims to up-sell and cross-sell customers by showing suggestions based on the products in their shopping cart or down the line products they’re only glancing at on-site.

3. BEST-SELLING PRODUCT

Amazon.com recommends top-selling items for shoppers seeking the new and latest products. ‘Best-selling’ category adds on a social proof element to the recommendation, that ‘other people bought it and so should you.

Bestsellers from a specific category help a user find hot products and buy from new sellers they may never have experienced before, which unfolds a whole new field of up-sell and cross-sell opportunities.

Netflix Recommendation System

Netflix Recommendation Engine (NRE) filters over 3,000 titles at a single shot using 1,300 recommendation clusters depends on user preferences.

It is a subscription-based model that offers customized recommendations, to help users find their favorite shows and movies. To enable this, Netflix has created an exclusive, complex recommender system. These are the following attributes of Netflix’s recommendation system:

Super Smart Netflix Algorithms

Netflix recommends titles for almost every user on their platform. If you use Netflix, you may have seen they have really precise genres: Romantic Dramas Where the Main Character is Bald.

It is so damn reliable that 80% of Netflix viewer activity is under the heel of personalized recommendations.

It’s surprising that how do they come up with those genres? And provide recommendations to their 100 million-plus subscribers who have already perceived recommendations from almost every platform they use? 

Machine learning, algorithms, and creativity. These are three magic skills that let Netflix users smash preconceived ideas and get the content, they might not have initially thought of watching.

Types of Algorithms Netflix Use

Netflix uses a variety of algorithms for multiple reasons to provide an exhilarating experience to the users, catch sight of:

Personalized Video Ranking (PVR) — This algorithm is for general-purpose, which usually filters down the list by some criteria (let’s say Savage TV Programs, US TV shows, Fantasy, etc.), combined with side features plus user features and popularity.

Continue Watching Algorithm— It insists on programs that have consumed by the user but remain incomplete, typically:

1. Episodic content (e.g. drama or web series)
2. Non-episodic content (e.g. half-watched movies, episode-less series like Black Mirror)

The algorithm adds up the probability of the user continue watching with other context-aware signals (e.g. time elapsed in watching, point of desertion, gadget watched on, etc).

Trending Now Algorithm— This captures secular trends which Netflix assumes to be strong predictors. These short-lived trends can range from a few minutes to days. These trends are usually:

1. Seasonal stories or trends which also repeat themselves (e.g. Solidarity’s day leads to an uptick in Patriotism videos being watched)
2. Solo, short-lived events (e.g. Coronavirus or other furious events, leading to a temporary interest in documentaries about them)

Conclusion

• Recommendation engines at this digital time bring about unreal success for any online business. But, relevant recommendations in real-time require robust abilities to correlate not just the services but also customers, logistics, inventory, and social data.
• All in all, customer recommender systems should be seen as a stalwart for any e-commerce business, and speedy future developments within the industry.
• In our opinion, AI’s customer recommender systems are a proven strength especially for marketing and advertising of products. It flourishes customer experience and can turn your brand into a worthy one. Get the smart and innovative marketing services for your business with LaGrasigns evolving strategies anytime, anywhere around the world.

How to Build A Brand Strategy?

When we are about to build our brand strategy, it’s not enough to simply have a copy and paste approach from some jumbo brands of the world.

We need both a thorough understanding of strategies and how these strategies will be effective for the business. Why? The more indulgent you are in your branding strategy, the rapid it will bring success to your doorsteps.

What is a Brand Strategy?

Your brand should be above your logo, title, or slogan — it’s the ultimate depiction of your company, product, or service towards your customers.

Brand strategy is a plan that encircles definite, long-term goals that can be met with the evolution of strong tactics– the combined ingredients of your business’s nature that make it identifiable.

Your brand strategy should be able to portray your own style, your values, and the ethics you adopt. And while it includes other creative elements like logo, web design, your preferred outlook, and slogan.

Rather, your brand should personate the day-to-day interaction you have with the market:

• Your website’s messages, proposals, and campaigns style
• Your thoughtful images
• Your attitude towards the customers
• A customer’s view of your vs your rival(s)

Is a Brand Strategy Pivotal for Businesses?

Branding is the core element to target the huge consumer markets. It also plays an important role in the B2B business as it helps you keep tweaking your competitors. Your brand strategy brings your ambitious positioning to life and works to build your specific spot in the minds of your prospects and customers.

In a word, writing your brand strategy is about revealing your brand’s story.

Brand storytelling takes in the reason to start your business, your ultimate goal, and the values and principles of your company. This will motivate your customers to know deeply about you.

To narrate your brand’s outline not only gives vital information about your company but also urges customers to memorize your brand. Meshing with your company’s portfolio will keep them loyal to your brand as well.

Does your business have a set strategy for the brand? Which case do you fall into?

Steps to Build a Brand Strategy

To serve you rein in what many marketers think more of an art than less of a science. We are about to place a mirror in front of you to know and integrate the branding strategies into your business in 6 simple steps.

1.  Who Are You? What You Stand for?

At your core, your brand needs to reflect who you are. We suggest you some amazing things to inject into your branding strategies like put your own personality into your brand. Insert your own desires, wishes & dreams.

A brand is just a reflection of you, so by really focusing on who you are and what you want to accomplish as a person is a great way to build a brand that has a long-lasting impression and truly drives customers through your doors.

Paying attention to what you stand for, what you mean, and what you wish a brand could be is extremely important. So keep that in mind!

2.  Know Your Audience & Competition

To set off the mesmerizing impact of your brand onto the audience, understand the taste, desires, needs & preferences of them.

You have to be clear-cut in your approaches to the market like which age group you should aim for or what will be the preferred audience of your product or service. Make sure your brand reflects what customers are looking for.

You should also stick out to your competitors, keep an eye on the rights and wrongs. How can they update or shift their momentum to grab the customers?

Think like customers first to feel for them. You can avoid pitfalls by looking into your customer’s histories which otherwise you might fall into.

3.  Define Your Voice

How do you want to arouse feelings through your brand’s voice? What should that voice look like? Are you looking for different channels? such as social, digital, or print channels. What will you exhibit to your customers when you will find them?

Create your brand’s impression by deciding whether you are a humorous, professional, or serious brand? Once you defined what that voice is, you can ensure that your website, logo, color theme all reflect that.

Your message and voice have to be congruent and they have to match each other. Once you recognize your voice medium, make sure your voice will cut through the noise, not just static or people heard all the time and they’ve become numb to it.

By defining your right voice channel, and message, you have the best opportunity to score big when it’s relevant and when people are looking for your brand.

4.  Invest in Your Brand

We are not just talking about financially, but that surely is a large part of it. If you are a luxury brand, then you should have a luxury experience. You don’t need to cut corners on your logo designs, your apparel, website, or your swag. Your brand and brand assets need to match each other.

Are you a brand that is really built on trust? Well, you need to strive hard to win the trust of the customers & your brand assets should reflect that.

Your website, logos & theme should convey the trust factor and must look professional. So by matching your brand foundation with your brand assets can easily bring value to the customers.

Remember, investing in your brand is one of the core parts because it’s the first thing people recognize you for. They’ll see your logo, your brand message, your office, so make sure you’re investing in high-quality.

So, if you miss this step you’re going to be paying for it down the road.

5.  Think Big Act Local

You don’t need to be a service-based industry or a local business to act like a local. This can be e-commerce; global agencies or businesses don’t matter. Think big but act locally. Get involved in local festivals, support local non-profits groups, or sponsor some local sports team in your community.

There is obviously a balance between spending a lot and getting a tiny logo for your brand or actually investing in a local community. All you do is to be involved in the happenings of the local community and it will adopt you as one of your own.

If you’re already in the scene and people may know you or your brand, but if you’re just getting started, then this is going to be a lot more important. If you want to pull off a magical spell for your brand, then you should invest in the local community and it will pay dividends for you.

6.  Be Your Brand

Bonus Tip: Your brand doesn’t start with a website, logos, flyers, ads, digital media, or anything like that. But the core message of your brand should be you.

You’re your biggest brand advocate. You know the brand better than anybody else, and you lead the charge defining what that brand is going to look like for your business, for your employees, and your customers.

Make sure you live your brand. If your brand is built on trust, then you should be a trustworthy individual. Pay attention, if you cannot live the lifestyle of the brand that you’re trying to focus on, grow & mature, then you need to refocus on what your brand is really is.

Ensure your brand reflects you and you reflect your brand is a great way to make sure that your message gets across and is lived from the top-down.

Download Now: Free Brand Building Guide by Hubspot

To Conclude

Your brand at its core, is really what customers say about you when you’re not in the room!

The key takeaways about brand strategy in 2021 are:

• Make a natural outlook of your brand and let customers get what they’re looking for.
• You need to study and understand your customer.
• Adopt new ideas, core tenets, and new ways in the business.
• Create an identity of your brand, and smartly unveil your brand’s story.
• Start building your marketing strategies from the first two things before creating a brand value.

It’s that easy and that complex. Focus on each of the steps and you will have a much more successful marketing strategy.

Opinions expressed in this article are the thorough research of our blogging experts. Stay tuned for more informative content about marketing.

7 AI Apps to Look Forward in 2021

Brands of almost every mega-industry are heading towards the unusual conditions to cater to success volumes. These brands gadget AI in apps for improving customer satisfaction levels, boost business profits or provide new-level comfort, etc.

Companies find themselves in a tug-of-war competition when they access the mobile app market. This indoor situation prompts them to consider all emerging digital trends to stay valued.

Due to the rising impact of artificial intelligence on the market worldwide, big groups like Alibaba, Amazon, eBay, or Tinder value AI in their apps to the full extent to drive customized mobile U/X and gain momentum for their businesses.

According to our company’s research, the global market of AI is forecast to touch US$252.01 billion in 2025 from US$29.82 billion in 2019, at a CAGR of 42.7%.

The recipe is simple, invest in AI and leapfrog your rivals, or find your business in chaos.

To help you explore what AI can feed your souls. This article shows 7 best AI-powered apps for Android and iOS platforms to recapture your delight for business, education, entertainment, assistance, health, or gaming.

BEST AI APPS FOR IOS AND ANDROID

The best-of-the-lot apps in App Store and GooglePlay show how various industries get privilege via AI implementations. The list adds the AI apps created by eminent trend-setting groups as well as have won vast popularity and keep holding strong feet in the market.

1. Retail App: E-Bay

The eBay system injects artificial intelligence to provide users a fitting shopping experience. The AI eases the process to understand the intent of the customers’ search and present a full bucket of relevant products. It helps in shortening the search time and leaves a festive impact on its consumers. E-Bay uses superintelligence- Machine vision to help find the desired product by the image added by the customers. Besides, ML lets traders discover and compare the trendy costs of items to help them sell products quicker.

Key AI applications: natural language processing, machine learning, computer vision, & translation. 

2. Media App: Pandora

Since Pandora’s music streaming service has been in the business field for 20 years, it has now earned 3rd place for radio streaming AI apps for iPhone recently. The fusion of musicology and data science facilitated the creation of the app that covers the listening tastes of users and provides them with the intended songs that exactly suit their minds at present. The “Music DNA” feature actually blends with the mood of a person; thus AI program breaks up every musical part into the smallest attributes to capture the spirit of the song.

Key AI applications:  machine learning, voice and speech search, In-app Voice assistant.

3. Health Care App: Elomia

The fear of self-isolation due to COVID-19 led to a fellow in the UK die by suicide, which urged the co-founders to launch the app Elomia. It is an AI-powered therapy chatbot, which works via Facebook Messenger, and acts as a protector of the public fighting anxiety and loneliness. It has been made by psychologists to understand the mental thoughts of one and construct a discussion that can provide pleasant comfort to users using Cognitive Behavioral Therapy (CBT). The app can also serve as a medium for people who can’t go to a therapist or have to self-isolate, turn the situation a bit more relaxed. 

Key AI applications: chatbots, health assistant, virtual assistance

4. Travel App: Hopper

Predictive aptitudes of the Hopper traveling app serve millions of users with accurate insights of hotel room costs, flights, and car hire up to 1 year in advance. As a customer reaches the desired location, the app delivers information on fares, suitable travel dates and can predict the upcoming shifts in prices for the trip in the future. The app also facilitates the users with smart notifications based on their previous search on varying prices for the viewed offers. These features made Hopper app vital for all travelers in finding cheap trips and live the in-time experience.

Key AI applications: machine learning.

5. Voice Assistant App: Amazon Alexa

A leading virtual assistant mobile app by Microsoft paid heed to the user’s infotainment, planning, making to-do lists, music playback & much more. With voice interaction, the app leads to manage other Alexa-driven devices such as wearables, smart home utilities, tablets, TVs, etc., via smartphones. Customers around the globe find their trust in Amazon Alexa’s personal assistant for routine tasks. Thus it makes the Amazon company a star performer in AI-driven apps.

Key AI applications: voice recognition, streaming podcasts, real-time information, etc.

6. Education App: ELSA Speak

ELSA Speak is a hot AI-powered app of how to learn or speak English. ELSA app serves as a digital English tutor, learns from speech data that enables users to speak English without much of a force using this application. It uses voice recognition technology with Machine Learning to hear to learners’ accents and analyze the quality of declared words with red, green, and yellow colors. Its impressive feature lets users interact with the basic American literary pronunciation in English. ELSA Speak has been downloaded over 4.4m times and claims to hold more than 3.6m users in 100+ countries.

Key AI applications: machine learning & speech recognition. 

7. Gaming App: Minecraft

Minecraft- Game of the Year in 2012, is a sandbox game originally planned by developer Markus Persson and later treated by Mojang. Push off a conventional video game, Minecraft has no definite goals to win in the game. It let the players arrange 3D (blocks) to create a game world, turning it into an eternal videogame. That’s All. The game does offer many different modes like spectator mode, adventure mode, and so on.

The AI feature makes Minecraft more amazing to explore. It adapts to the gamers’ customization and allows the power of fabricating virtual environments. Although there are games like Minecraft, not a single one has an edge nearer to its creativity and the scope it gives to the gamers.

Key AI applications: Deep learning, artificial neural networks.

FREQUENTLY ASKED QUESTIONS

What is an AI app?

An AI app is energy that integrates machine intelligence into its functions and services. Any app can shift into an AI application provided the call is there. AI has served groups such as Netflix & Amazon to boost their customer experience and inspire many people to have a delight of them.

What are the top AI apps?

At the moment, chatbots are one of the leading fields of AI development. Apps such as Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa are the top in this domain. For the 7 best AI apps, read LaGrasigns. blog section for more details.

What could be the cost of an AI app to build?

The cost of building an AI app relies on the stature and complexity of the intelligence required. Since it requires developers who are able to build advanced algorithms, any group developing an AI app will need to pay more to hire the skilled developers. Generally, AI integration will increase the cost of an app by between 25% to 45%. 

Emerging Technologies to Look Forward in 2021

What Is Emerging Technology?

Emerging technology is generally used to represent new or rising technologies, but it may also refer to existing technology’s development. It can have a slightly altered meaning when used in other fields, such as media, marketing, business, science, or learning. 

The term also commonly refers to technologies that tend to be modified or expected to be available within the next generation or are usually reserved for building, or are expected to build strong social or economic effects.

Which technologies will be driving the world’s tech industry in 2021? You’ll find out soon in this article. It has to be an exciting and prudent start to the year. The emerging Technology Community laid their eyes on new technologies with its top annual listings. The 2021 ranking varies a bit from the 2020 list.

By 2021, the leading most emerging tech, according to the CompTIA Emerging Technology Community, are AI (artificial intelligence), Cloud Native Tech, IoT (Internet of Things), AR (augmented reality)/VR (virtual reality), Blockchain & Cryptocurrencies. 

1) Use of Ethical AI

In previous times, industries consuming AI or machine learning advancements paid little heed to their ethical impact. But in recent times, values-based customers and employees anticipate that organizations should embrace AI in a logical shape.

If we set our eyes on the traditional AI in the world, we would be familiar with the virtual assistants’ power technologies such as Apple’s Siri or Amazon’s Alexa, which precedes natural language processing (NLP) technology.

Automated facial recognition or big data analytics is another perfect example of AI, used for sharp business insights and decision-making.

AI Components- Machine Learning

Machine learning is the chronic form of artificial intelligence in development for business purposes now. ML are algorithms that appear to “learn” eventually, getting better always by practicing more often. One of the key examples is #Learning associations.

It is the method of acquiring insights between the products. Consider how independent products can be associated with one another. One core application of machine learning is studying the connections between the products that people purchase.

Deep Learning is an even more explicit version of machine learning and is responsible for performing more advanced functions, like fraud detection. These algorithms help self-driving cars contextualize information fetched by their sensors, like the object’s distance, travel speed, and a prediction to reach in the next 5-10 seconds. Deep learning must have a promising slam in businesses worldwide and is likely to perform tasks more often.

AI & Modern Businesses

In the business of today’s times, artificial intelligence holds a prominent place. Indeed, most of us interact with artificial intelligence in some form or another on a daily basis.

From the tedious to the exciting, artificial intelligence is already disrupting virtually every industry’s trading process. As artificial intelligence technologies increase, they are growing imperative for businesses that want to display a dominating move.

AI’s Diverse Impact:

This trait showcase artificial intelligence invaluable throughout many industries, whether it’s simply serving visitors or completing a complex task like monitoring a wind turbine and predict its early improvement.

AI’s versatility can also be observed within the financial sector. The Massachusetts Institute of Technology collaborated with TD Bank to integrate machine intelligence during regular banking operations, like mortgage loans. “Through this technology, you will get a personalized message from the bank for renewal while you are at the closest to the branch.

In the future years, businesses will deliberately decide to go with the allies that hold data ethics and implement data administration that mirror their own and customers’ values.

2) Cloud-Native Tech

For quite a while now, cloud-native has become one of the spicy topics for business management. Some developers call it a ‘hype’ that will lose friction in the coming times. For others, it may be the future of software development.

Cloud-native is all about reconceiving the entire business systems. The cloud-native systems are meant to adopt rapid change, large scale, and resilience.

Compatible Definition

Cloud-native tech holds speed and agility. The world’s business systems evolve from enabling skills to strategic conversion weapons that boost business velocity and growth.

The Success Story of Alibaba’s Cloud-Native Technology

Since 2011, Alibaba had been supporting containers through a cloud-native technology system. Being a pioneer in this industry, Alibaba has now developed a containerized infrastructure architecture among leading technology companies. This architecture is now the technological spine of the entire Alibaba Group.

Alibaba support containers to develop cheap virtualization and planning technologies. They are able to provide flexible deployment units and shift the resource planning mode from static to dynamic and as required.

The tech giant has also adopted Kubernetes as its container arrangement program to enhance automation and ease the application deployment. By then, Alibaba has been on the way to improve the production and accessibility of Kubernetes. The platform also enables Alibaba to refine its R&D and deployment methods.

To thrive resource and efficiency, Alibaba’s entire infrastructure has become more clear and connected to many open-source ecosystems. Alibaba also integrates and gives beneficial concepts, technologies, and ideas with open-source groups. Now, Alibaba Cloud runs China’s biggest cloud-native application – the 11.11 global shopping festival.

3) Internet of Things (IoT)

The Internet of Things (IoT) is connected with the use of well-combined devices and systems to support data, grouped by sensors and actuators in machines or other physical objects.

LaGrasigns Vision of IoT Services

In the wider sense, IoT surrounds everything connected to the internet, but it is frequently defining objects that “talk” to each other. “Simply, the Internet of Things is made of devices such as easy sensors to smartphones and wearables – connected all together,”

The next future rule is going to be, “Each device that can be connected will be connected.” But why would you eager to have connected devices talk to each other? Let’s think you are on your way to a conference; your car could possess navigation and already know the best route to get.

Imagine heavy traffic; your car might send a message and notify the other party that you will be late. What if the wearable device at your workplace could analyze your activity and productivity and share that data with other devices you used while working?

IoT can be applied to an extent like transportation networks- “smart cities projects,” which can improve environmental inefficiency. The smart use of energy resources through IoT also helps upgrade the living standards of our everyday life.

What Next for IoT?

The IoT will hugely strike the economy by transforming many companies into digital businesses, suggesting new business models, improving ability, and boosting employee and client engagement. 

This particular tech is anticipated to travel with extreme speed in the next years. This convergence will unleash new areas of services that will unlock futuristic opportunities for individuals and businesses.

4) Augmented & Virtual Reality

2019 should be counted as a successful year for virtual and augmented reality (VR/AR)– mutually known as Extended Reality (XR). 

Virtual reality – where users wear a headset and are fully occupied in cyber environments – has been developed to push design, marketing, education, and retail needs. 

Augmented reality – where computer images are projected onto the user’s view of the physical world through a screen or headset – is a more complex action. It expects the software to “view” what is afore.

It is a burgeoning trend, especially suited to mobile computing and business applications among companies. It’s finding its way to get even bigger as AR-built smartphones and other gadgets become handier worldwide. 

AR is readily open and used in many ways, like Snapchat lenses, in apps that help you locate cars in a crowded parking lot, or in many e-commerce apps that let you shop for clothes without even leaving home.

How Is XR Affecting the Future Strategies of Brands?

Retailers and innovative brands are looking to adopt immersive digital methods due to the increasing super intelligence impact in offline shopping.

To boost revenue, drive consumer action, and enhance brand awareness and loyalty, AR plays an influential role.

How do they do it? Augmented reality (AR) is a key shift enabler for offline user engagement that brands and retailers apply to digitalize the consumer experience. This digital revolution is already changing trends for retail businesses.

XR’s User Experience

Although AR is still a newbie in terms of adoption, it’s already becoming an integral part of the shopping adventure. Multiple brands, such as Gucci, Lacoste, Tesco, Toyota, and IKEA, utilize AR to embed lively interactive content into their products and engage consumers in a physically virtual world.

What if you could see your medication packing at home and place an online order directly from the box without reaching the pharmacy or online portal?

Creating AR content can uplift brands and retailers’ businesses from scratch and understand consumer behaviors. Brands that have learned and integrated AR technology into their companies see doubled revenues, spontaneous brand awareness, and a leap in customer loyalty.

XR- The Next Big Thing

As we showed earlier, there are many AR/VR devices globally, including smartphones, headsets, wearables, tablets, and consoles. Each AR/VR gear provides an exciting user experience across the reality spectrum but with definite limitations.

Take a deep breath and think, what is the future of our devices? How are they beginning to evolve with XR? What if we could have see-through screens we are beset by every day?

Pokémon Go provided the public with a taste of mobile AR. But that was just the glance of what is possible. The XR devices of the future will provide customized, accessible, and well-designed experiences. As these factors take hold, a platform shift is expected.

From the compact view, we may be using augmented reality tech to look over text messages and smart-glasses to scroll through Facebook. 

5) Blockchain Technology

Blockchain is a mechanism for forming a shared ledger OR an immutable ledger that helps record transactions and track assets in a business system. An asset can be physical (a house, car, land) or virtual (intellectual property, patents, trademarks, branding).

Blockchain Beyond the Crypto Circle

The term “ledger” appears straight from the cryptocurrency world, containing a record of financial transactions. More commonly, this ledger can be a store of series of data.

Once we move beyond the digital currency’s record of transactions, new industries reveal. Consider, real estate businesses, smart contracts, and content delivery are all potential evidence for the Blockchain technology.

Blockchain is ideal for delivering the information because it affords quick, shared, and utterly transparent data saved on an immutable ledger that can be accessed only by authorized network members.

The network allows you to track orders, cash, accounts, stock, and much more. And because members share a single view of the record, all transaction details are fully reachable, provides huge confidence, as well as new powers and opportunities.

The Future of Blockchain

Blockchain is an emerging technology, so finger crossed predictions are there at its potential. In a Tech Republic Research study, 70% of professionals who responded are non-techy of Blockchain. 64% insisted that Blockchain affect the world industries somehow in the coming times and predict a positive impact.

The latest Trend Insight Report from Gartner made the following prediction:

• By 2022, just 10% of businesses will achieve drastic transformation through Blockchain
• Also, by 2022, at least one innovative company stood on Blockchain tech will be worth $10 billion
• By 2026, the industry value added by Blockchain will reach just over $360 billion, and by 2030, it can win more than $3.1 trillion
• Cybersecurity is among the most promising areas of predicted growth for Blockchain technology.

Data tampering is an exclusive challenge for every diversified business in the world. Through Blockchain tech, industries can prevent tampering, secure data, and enable members to verify a file’s authenticity.

6) Cryptocurrency

A cryptocurrency (or “crypto”) is a decentralized digital currency based on blockchain technology used to buy goods and services. It holds an online ledger with strong cryptography to guard online transactions. 

These crypto’s work through a technology called a blockchain. You may be familiar with the most demanded versions, Bitcoin and Ethereum, but there are more than 5,000 types of cryptocurrencies in the market, according to CoinLore.

Cryptocurrency- Area of Performance

A cryptocurrency is a symbol of exchange that is digital, coded, and decentralized. Unlike the U.S. Dollar or the Euro, cryptocurrency doesn’t hold any central authority to maintain its value. Instead, these tasks are usually distributed among currency users by the internet.

Bitcoin was the beginning of a cryptosystem, first outlined in principle by the inventor Satoshi Nakamoto in a 2008 article named “Bitcoin: A Peer-to-Peer Electronic Cash System.” Nakamoto briefed the project as “an electronic money system based on cryptographic proof instead of loyalty.” The cryptographic proof is a verified and marked transaction or a program called a blockchain.

Prediction About It’s Future

Cryptocurrency has been a global phenomenon since it launched in 2009, but there is still much space to learn about this developing technology. Many chit chats or concerns are swirling around and its potential to disrupt conventional financial systems.

This past year has already been a turbulent one for economic systems, but against a pandemic backdrop, the digital currency sectors continued to evolve, prevail, and grow.

Whether in the form of extended regulatory attention, broader interest in bitcoin and other cryptocurrencies as an exchanging medium, or blockchain tech’s general use in contrasting organizations, the aim is void and clear.

Shady Existence in the Current System

Cryptocurrency is tricky to regulate money within mainstream industries. Besides, a general consumer also has nothing to do with digital money.

However, to become relevant against a normal currency, it surely needs an increase in control and consumer protection, which surge the Bitcoins transaction costs and reduce the secrecy, the two most appealing factors.

The cryptocurrency also doesn’t leverage enough applications for the corporate world. Decentralization raises the chance of bankruptcy, and so does the unpredictability in its value.

The Promising Upcomings

As cryptocurrencies have been highly volatile and component over the years, especially Bitcoin. However, these are impressive forecasts about cryptocurrencies coming times:

• Crypto users predict that by 2024, almost 90% of other types of Bitcoin will be released.
• Jeremy Liew, Snapchat’s first investor, proclaims that Bitcoin will hit a tremendous $500,000 by 2030.
• The demand for cryptocurrency is expected to grow, as it is decentralized and safe.
• The tech-savvy individuals and companies are favoring encrypted currencies indicate the promising future.

But let’s not forget that it is still in its early stages. Hence, it is clumsy to find if a cryptocurrency will be the fate of money or run-of-the-mill in the future.

Final Verdict

What do you think is the ultimate challenge for our planet against superintelligence or advance technologies? Will humans remain superior, or machines nexus take the upper hand? 

It is inevitably proved that these technologies are providing comfort to us. Hence, the limitations of men got extensions in terms of various tasks like manufacturing, production, fraud detection, data storage, and boosting business gains. 

These existing technologies are undoubtedly very useful for mankind, but high-end up-grading will indeed cross our concerns and be safely negotiated in the future.

Check out our blogging section for more enthralling topics & about the latest tech with comprehensive research and analysis.

7 Reasons Why You Should Invest in Search Engine Optimization?

Search Engine Optimization Statistics for Ecommerce Platform

Search engine optimization empowers you to outreach a flux of customers who are in search of your brand and data about trendy products. 

By incorporating SEO marketing strategies in your business ventures, you’ll clearly boost your website’s visibility and rankings. Fine-tune your SEO strategy, raise website traffic, and boost conversions with LaGrasigns SEO stats:

• Global B2C E-commerce sales are foreseen to reach $4.5 trillion by 2021.
• 51% of buyers use Google to research a purchase they plan to make online.
• In a 2019 study, search traffic produced 65% of total e-commerce sessions, 33% was made through organic, while 32% was made through paid search.
• 59% of buyers agreed that being able to buy on mobile is vital when choosing which brand is best to buy the product.

Insight SEO

For beginners, it is crucial to understand the importance of SEO as it stands for search engine optimization. It’s the process of improving & enhancing a website’s image that helps in leading the search results when users hunt for specific words and phrases.

Search engine optimization is vital for your online progress, especially when getting your brand name out in this arena.

Leaving behind it, a user could waste a multifarious amount on paid ads without making any meaningful, long-term effects for a business.

How Does SEO Serve?

Search engines like Google, Bing, or Yahoo have expert-systems or bots that crawl pages on the web, from site to site, gather data about those pages, and place them in an index.

After that, algorithms analyze pages in the index, consider hundreds of ranking factors or signs, and prepare the order pages in the search results against a given query.

The browser algorithms are designed to show relevant, valid pages and give users an active search experience. Optimizing your site or content with the SEO factors can help your pages to become user favorite in the search queries.

Why Should SEO Come Into Play?

Search Engine Optimization is one of the pearls of digital marketing string. People conduct 3.8 million searches per minute globally, usually with commercial intent to get news about products, services, or items. 

Organic search is oftentimes the primary source of digital traffic for brands. Hence, strong visibility and listing higher in the search boxes before your competitors will make your brand upstanding.

Now taste seven thor reasons that why your business needs SEO:

1. Optimal User Experience

Optimal user experience is pivotal in SEO to obtain high organic rankings and the best visibility. Google is now proactive in recognizing a pleasant or unpleasant user experience as a positive UX would be a morale booster for any website.

If the customers can’t find what they want online, there’s going to be a problem. And performance will hurt.

Take the case of Google. They have created a firm user experience by becoming an advanced answer engine and offers refined data right on the SERPs (search engine results pages) for end-users.

The plan is to offer customers the information they intend for in fewer clicks, fast and efficiently. Hence, targeted SEO fuses a welcoming user experience, leveraging it to work in a brand’s favor.

2. Favorable Audience Outreach

Targeted traffic can have a big influence on your company’s crux. The optimized visitors will lead the path constantly by doing relevant SEO marketing than doing paid advertising.

What makes it highly efficient is that it’s an inbound marketing strategy.

Unlike conventional “outbound” advertising ways, which involve extending out to consumers whether they like it or not.

Inbound methods focus on the exact intent of the audience to get what & when they want data.

3. Upgrade Brand’s Image

With frequent changes in the use of the internet, SEO has now been served as a prerequisite tool to upgrade your brand’s image.

There are so many luxurious ways to get the befitted response of the customers for your business.

Search Engine Optimization paves the way for unique branding and somehow a definite outcome for the brand in ranking higher on SERP’s or running paid ads.

To turn the tables over for your business, you have to be sound in varying these implementation tricks.

The unavoidable content marketing, PPC management, or the right blend of strategies will serve as a key for the brand’s image.

4. Credibility with SEO

The operating habits of the internet have radically changed what the sales plan looks like for many marketers.

This is all because today, customers have access to a pile of helpful resources that can help them learn about their choices before they speak with a sales agent.

SEO optimization allows you to become part of that learning process. It’s especially true if you connect your SEO efforts with content marketing.

If you create educational & relevant content, you drag the opportunity to build trust and credibility with potential clients early in the research stage.

5. Local/Regional SEO

Regional or Local SEO beams at optimizing your digital assets for a precise vicinity, so people can find you with ease and amenity, placing them one step closer to a deal.

Local SEO target precise towns, cities, areas, and even states to build a viable medium for a brand’s interaction on a local level.

Experts should optimize a brand’s Data Graph panel, its Google My Business listing, and its social media profiles to boost engagement on the local level. 

The SEO pros should lay a strong emphasis on people’s reviews on Google and other review pages like Home Advisor, Yelp, or Angie’s List, depending on the business.

6. Consistent Plan of Action

SEO can lead you towards a remarkable impact within the first year of action being exerted, and many of those steps will have an effect that lasts for multiple years.

With the evolving market, it’s amplest to follow the trends and shifts firmly. But even a site that hasn’t gone through a boatload of vital SEO tips implemented will improve from basic SEO best practices on a simple website with a clean user experience.

And the more time, energy, and budget committed to it, the fitter and longer a website stands to be a worthy rival in the market.

7. It’s Cost-Budgeted

Well, it costs bucks to all the best practices you do. Right?

But SEO is relatively cheap in the grand system of ideas to achieve success, and the payoff will most likely be reflected in terms of a brand’s bonus and bottom line.

The SEO price isn’t a marketing cost; this is a real business investment. Skilled SEO implementation will hold water in the next future. Like most things in life, it will only be better with more care and investment, it gets.

Closing Remarks

To extract the maximum output for your business in these digital times, apply all the above SEO tactics. Hence it is proven that with the focused and accurate implementation of SEO tools, we will be able to maximize our ROI’s. 

LaGrasigns offer you the solution for each digital marketing field, such as content marketing, SEO, SEM, Design & Development, and so on. We will keep upgrading your ideas of the upcoming business solutions through our magical blogging. 

Besides, SEO is the sure-fire success formula if you apply exact methods with SEO pros.